Yes, another Shop Local campaign
So excited to be revisiting my Shop Where You Have Conversations campaign again this year. I’m not calling it recycled or reused as some...
top of page
Search
Rachel
- Nov 22, 2020
- 1 min
H, is for History
In the Digital Marketing alphabet, my choice for the letter H is History. Us digital marketing types love to plan & most days we live for...
4 views0 comments
Rachel
- Nov 15, 2020
- 2 min
Instagram link hack
So you’ve got this amazing content on your website and you want your audience to see it. You’re posting on Linked In, Twitter and...
38 views0 comments
Rachel
- Nov 9, 2020
- 2 min
Stop Press! And listen to this podcast
I'm moving my popular Stop Press! feature where I highlight the really timely, valuable content as I find it from Facebook across to the...
10 views0 comments
Rachel
- Nov 8, 2020
- 3 min
The Marketing Dictionary: A
Sometimes it’s so good to go back to the basics. And marketing and PR is no exception. Today: A is for Attraction. I don’t mean...
13 views0 comments
Rachel
- Jul 16, 2020
- 2 min
Content marketing and the art of reflection
How is content marketing in a pandemic going for you? Are you sticking to your strategy or has it all gone out the window as you focus on...
39 views0 comments
Rachel
- May 5, 2020
- 6 min
May: Special days and hashtag storytelling
Storytelling is a content marketing and PR phrase that has been around for a few years now. Hashtags are the social marketer's friend –...
67 views0 comments
Rachel
- Mar 27, 2020
- 2 min
A Quick Guide To Google Alerts
if you're handling your own PR, you need to keep an eye on who is talking about you. Here's a cheat sheet for setting up Google Alerts.
32 views0 comments
Rachel
- Jan 27, 2020
- 3 min
The backlist and beyond...
In my A-Z of Content Marketing the letter 'B' has a lot of competition. Books, bylines, back in the day, baseline, business, backlink......
17 views0 comments
Rachel
- Jan 19, 2020
- 2 min
Do we really need Content Marketing?
What makes good content? It’s a perennial discussion and having worked as a journalist and editor for 20 or so years in my first career...
18 views0 comments
Rachel
- Oct 30, 2019
- 1 min
A quick word about brand
Brand is so much more than a logo. It’s often where a business plan begins. And because it’s visual, it’s a fair bet for the lion’s share...
13 views0 comments
Rachel
- Oct 13, 2019
- 1 min
What is quality content?
Google changed the internet when it started to rank websites for relevance. The same thing is now happening across social channels...
4 views0 comments
Rachel
- Sep 25, 2019
- 1 min
The Marketing Dictionary: D
I learned a few years ago that Data is a dirty word when people talk about Marketing...
5 views0 comments
bottom of page