C is for Christmas
2020 has been a rollercoaster year, so don't be hard on yourself if you were too busy negotiating furlough, trying to figure out PPE or...
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Rachel
- Nov 26, 2020
- 2 min
Yes, another Shop Local campaign
So excited to be revisiting my Shop Where You Have Conversations campaign again this year. I’m not calling it recycled or reused as some...
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Rachel
- Nov 22, 2020
- 1 min
H, is for History
In the Digital Marketing alphabet, my choice for the letter H is History. Us digital marketing types love to plan & most days we live for...
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Rachel
- Nov 15, 2020
- 2 min
Instagram link hack
So you’ve got this amazing content on your website and you want your audience to see it. You’re posting on Linked In, Twitter and...
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Rachel
- Nov 9, 2020
- 2 min
Stop Press! And listen to this podcast
I'm moving my popular Stop Press! feature where I highlight the really timely, valuable content as I find it from Facebook across to the...
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Rachel
- Nov 8, 2020
- 3 min
The Marketing Dictionary: A
Sometimes it’s so good to go back to the basics. And marketing and PR is no exception. Today: A is for Attraction. I don’t mean...
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Rachel
- Jul 16, 2020
- 2 min
Content marketing and the art of reflection
How is content marketing in a pandemic going for you? Are you sticking to your strategy or has it all gone out the window as you focus on...
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Rachel
- May 5, 2020
- 6 min
May: Special days and hashtag storytelling
Storytelling is a content marketing and PR phrase that has been around for a few years now. Hashtags are the social marketer's friend –...
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Rachel
- Mar 27, 2020
- 2 min
A Quick Guide To Google Alerts
if you're handling your own PR, you need to keep an eye on who is talking about you. Here's a cheat sheet for setting up Google Alerts.
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Rachel
- Jan 27, 2020
- 3 min
The backlist and beyond...
In my A-Z of Content Marketing the letter 'B' has a lot of competition. Books, bylines, back in the day, baseline, business, backlink......
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Rachel
- Jan 19, 2020
- 2 min
Do we really need Content Marketing?
What makes good content? It’s a perennial discussion and having worked as a journalist and editor for 20 or so years in my first career...
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Rachel
- Oct 30, 2019
- 1 min
A quick word about brand
Brand is so much more than a logo. It’s often where a business plan begins. And because it’s visual, it’s a fair bet for the lion’s share...
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Rachel
- Oct 13, 2019
- 1 min
What is quality content?
Google changed the internet when it started to rank websites for relevance. The same thing is now happening across social channels...
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Rachel
- Sep 25, 2019
- 1 min
The Marketing Dictionary: D
I learned a few years ago that Data is a dirty word when people talk about Marketing...
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