Are you struggling with goal setting?
It's the first week of 2024 and the digital world is awash with intentions, resolutions and the ubiquitous statements of 'word of the...
top of page
Search
Rachel
Jun 15, 20233 min read
The Power of Storytelling Marketing: Enhancing Your Personal Brand Strategy
Storytelling marketing is a brilliant way to stand out in today's highly competitive business landscape. And building a strong personal...
24 views0 comments
Rachel
May 12, 20235 min read
Five TikTok ideas for small businesses
Microvideo has changed the way we enjoy browsing channels like Instagram, YouTube and TikTok. And Reels and TikToks have changed the way...
11 views0 comments
Rachel
Apr 15, 20233 min read
Content Strategy in 7 steps
A content strategy is a plan that outlines how a business or individual will create, publish, and distribute content to achieve specific...
20 views0 comments
Rachel
Mar 1, 20234 min read
Write without fear, edit without mercy
I love to tell stories, and I have done for as long as I can remember. And I'm often asked 'how' to write, especially in recent years...
363 views0 comments
Rachel
Feb 20, 20233 min read
Send your Press Release for £160 in March
Journalists are waiting to hear from you! But do you know how to get a press release sent to the right people? Perhaps you've tried...
5 views0 comments
Rachel
Jan 12, 20231 min read
How to use the 4Ps to create your marketing plan
When you create your marketing plan, keep your overall business goals and objectives at the top of mind every step of the way. It keeps...
10 views0 comments
Rachel
Dec 6, 20225 min read
Getting Started With Marketing: The 4 Ps
What is Marketing? It's a question Marketing Agencies get asked many times. And it's a question that those of us who work in marketing...
9 views0 comments
Rachel
May 19, 20223 min read
Magic and Measure: the difference between marketing and sales
When businesses discuss marketing and what's needed, often what the team want is visibility, more sales - or better quality customers....
27 views0 comments
Rachel
Mar 1, 20223 min read
A show of support from afar
Reposted from Instagram as I've had such a great response over there requesting links and more information about this way that we can all...
65 views0 comments
Rachel
Feb 1, 20221 min read
Social Media Training This Month
My social media training pays a lot of attention on helping small businesses, creatives and change-making CICs to use storytelling to...
50 views0 comments
Rachel
Dec 30, 20213 min read
SEO and Digital PR
SEO and PR for small businesses are not words we’re used to hearing together. But I believe they are an important part of a...
43 views0 comments
Rachel
May 7, 20213 min read
How social media improves PR impact
As I talked about in my recent blog Social Media for PR, each social media platform can be used separately or together to improve the...
48 views0 comments
Rachel
Apr 12, 20215 min read
Getting The Best From Product Photography
First impressions really count and now, more than ever we buy with our eyes. We can’t help it! Across websites, social media and digital...
46 views0 comments
Rachel
Mar 22, 20212 min read
How to write a press release
Press releases are designed to get attention from the journalists you want to share your story. Journalists like nothing better than a...
47 views0 comments
Rachel
Mar 1, 20214 min read
Twitter tips you can action today
Twitter - you either love it or hate it, right? It's a platform I adore but I fully accept it isn't everyone's cup of tea, and also that...
40 views0 comments
Rachel
Feb 21, 20214 min read
The Lowdown: Is Social Media PR or Marketing?
Social media is a powerful tool to have at your disposal, for PR or marketing pros, for aspiring bloggers or influencers – and for...
42 views0 comments
Rachel
Jan 13, 20212 min read
Evergreen content
Evergreen content is the digital marketing equivalent of the Sunday lunch dessert. So good you repeat it, with little effort but...
11 views0 comments
Rachel
Dec 10, 20201 min read
1-minute read: Blog Tags
Blogs are a great way to connect with your audience and keep them coming back. They can also be a great way to position yourself as an...
21 views0 comments
Rachel
Nov 30, 20206 min read
5 things I learned from blogging (nearly) every day for a month
Digital Marketing can be a challenge for a small business. PR can be a challenge for a small business, too. But what happens when PR and...
57 views0 comments
bottom of page