When you create your marketing plan, keep your overall business goals and objectives at the top of mind every step of the way. It keeps you on track and makes it really straightforward to put your plan into practice.
When your marketing plan aligns with your goals, you can easily measure your success. And by following the 4 Ps framework, you can build a marketing plan that is unique to your business with all the solid foundations for success in place.
Use this page to get started - and if you're not sure how to evaluate the 4 Ps of Marketing, read this short blog here which will help.