Blogs are a great way to connect with your audience and keep them coming back. They can also be a great way to position yourself as an authority in your field. And they can be a lovely way to tell a little more about the stories behind your business.
If you want to help visitors explore more of your content – create categories. On most blog platforms when you write a post, you can add it to up to three categories. These categories appear in your blog’s navigation menu, so choose categories that cover the main topics that relate to your business – so maybe Seasonal Food, Local Supplier or Ingredients if you're a food business. Or Content Marketing, Digital Tricks or Software Tools if you're a digital marketer.
For easy navigation, it’s best to keep your category names short – 1 to 2 word titles. For a clean look on your blog’s navigation menu, don't have more than 7 categories max. Multiple categories are not the SEO win that they were 10 years ago – and it looks messy and confusing if you have too many.
Tags are topic steers and helpful signposts for your readers, so don't overthink them. Think about being a first-time visitor to your blog and ask yourself what you expect to read, and what you would like to find. Your answers will keep your tags clear and simple and will help you to get started.
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