As I talked about in my recent blog Social Media for PR, each social media platform can be used separately or together to improve the...

First impressions really count and now, more than ever we buy with our eyes. We can’t help it! Across websites, social media and digital...

Press releases are designed to get attention from the journalists you want to share your story. Journalists like nothing better than a...

Twitter - you either love it or hate it, right? It's a platform I adore but I fully accept it isn't everyone's cup of tea, and also that...

Social media is a powerful tool to have at your disposal, for PR or marketing pros, for aspiring bloggers or influencers – and for...

Evergreen content is the digital marketing equivalent of the Sunday lunch dessert. So good you repeat it, with little effort but...

Blogs are a great way to connect with your audience and keep them coming back. They can also be a great way to position yourself as an...

Digital Marketing can be a challenge for a small business. PR can be a challenge for a small business, too. But what happens when PR and...

2020 has been a rollercoaster year, so don't be hard on yourself if you were too busy negotiating furlough, trying to figure out PPE or...

So excited to be revisiting my Shop Where You Have Conversations campaign again this year. I’m not calling it recycled or reused as some...

In the Digital Marketing alphabet, my choice for the letter H is History. Us digital marketing types love to plan & most days we live for...

So you’ve got this amazing content on your website and you want your audience to see it. You’re posting on Linked In, Twitter and...

Everyone wants a magical solution to every problem. Especially when it comes to Digital Marketing and Communications or PR. And, rather...

I'm moving my popular Stop Press! feature where I highlight the really timely, valuable content as I find it from Facebook across to the...

Sometimes it’s so good to go back to the basics. And marketing and PR is no exception. Today: A is for Attraction. I don’t mean...

I love to tell stories, and I have done for as long as I can remember. And I'm often asked 'how' to write, especially in recent years...

How is content marketing in a pandemic going for you? Are you sticking to your strategy or has it all gone out the window as you focus on...

Storytelling is a content marketing and PR phrase that has been around for a few years now. Hashtags are the social marketer's friend –...

if you're handling your own PR, you need to keep an eye on who is talking about you. Here's a cheat sheet for setting up Google Alerts.

In my A-Z of Content Marketing the letter 'B' has a lot of competition. Books, bylines, back in the day, baseline, business, backlink......