Magic and Measure: exactly what is the difference between marketing and sales?
Everyone wants a magical solution to every problem. Especially when it comes to Digital Marketing and Communications or PR. And, rather...
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Rachel
- Mar 1, 2022
- 3 min
A show of support from afar
Reposted from Instagram as I've had such a great response over there requesting links and more information about this way that we can all...
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Rachel
- Feb 1, 2022
- 1 min
Social Media Training This Month
My social media training pays a lot of attention on helping small businesses, creatives and change-making CICs to use storytelling to...
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Rachel
- Dec 30, 2021
- 3 min
SEO and Digital PR
SEO and PR for small businesses are not words we’re used to hearing together. But I believe they are an important part of a...
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Rachel
- May 7, 2021
- 3 min
How social media improves PR impact
As I talked about in my recent blog Social Media for PR, each social media platform can be used separately or together to improve the...
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Rachel
- Apr 12, 2021
- 5 min
Getting The Best From Product Photography
First impressions really count and now, more than ever we buy with our eyes. We can’t help it! Across websites, social media and digital...
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Rachel
- Mar 22, 2021
- 2 min
How to write a press release
Press releases are designed to get attention from the journalists you want to share your story. Journalists like nothing better than a...
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Rachel
- Mar 1, 2021
- 4 min
Twitter tips you can action today
Twitter - you either love it or hate it, right? It's a platform I adore but I fully accept it isn't everyone's cup of tea, and also that...
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Rachel
- Feb 21, 2021
- 4 min
The Lowdown: Is Social Media PR or Marketing?
Social media is a powerful tool to have at your disposal, for PR or marketing pros, for aspiring bloggers or influencers – and for...
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Rachel
- Jan 13, 2021
- 2 min
Evergreen content
Evergreen content is the digital marketing equivalent of the Sunday lunch dessert. So good you repeat it, with little effort but...
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Rachel
- Dec 10, 2020
- 1 min
1-minute read: Blog Tags
Blogs are a great way to connect with your audience and keep them coming back. They can also be a great way to position yourself as an...
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Rachel
- Nov 30, 2020
- 6 min
5 things I learned from blogging (nearly) every day for a month
Digital Marketing can be a challenge for a small business. PR can be a challenge for a small business, too. But what happens when PR and...
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Rachel
- Nov 29, 2020
- 2 min
C is for Christmas
2020 has been a rollercoaster year, so don't be hard on yourself if you were too busy negotiating furlough, trying to figure out PPE or...
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Rachel
- Nov 26, 2020
- 2 min
Yes, another Shop Local campaign
So excited to be revisiting my Shop Where You Have Conversations campaign again this year. I’m not calling it recycled or reused as some...
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Rachel
- Nov 22, 2020
- 1 min
H, is for History
In the Digital Marketing alphabet, my choice for the letter H is History. Us digital marketing types love to plan & most days we live for...
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Rachel
- Nov 15, 2020
- 2 min
Instagram link hack
So you’ve got this amazing content on your website and you want your audience to see it. You’re posting on Linked In, Twitter and...
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Rachel
- Nov 9, 2020
- 2 min
Stop Press! And listen to this podcast
I'm moving my popular Stop Press! feature where I highlight the really timely, valuable content as I find it from Facebook across to the...
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Rachel
- Nov 8, 2020
- 3 min
The Marketing Dictionary: A
Sometimes it’s so good to go back to the basics. And marketing and PR is no exception. Today: A is for Attraction. I don’t mean...
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Rachel
- Nov 4, 2020
- 4 min
Write without fear, edit without mercy
I love to tell stories, and I have done for as long as I can remember. And I'm often asked 'how' to write, especially in recent years...
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Rachel
- Jul 16, 2020
- 2 min
Content marketing and the art of reflection
How is content marketing in a pandemic going for you? Are you sticking to your strategy or has it all gone out the window as you focus on...
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